Meet the team

Mr Barsam is fortunate to have a superb team supporting him and his patients. They all share his passion for providing world class eye care.

Meet the team: Joanne Cantor

Joanne Cantor


Joanne is Mr Barsam’s personal assistant and will be your first port-of-call for all appointments, queries and surgical bookings. Joanne has a great deal of secretarial experience and loves the patient interaction side of the practice. She prides herself on being both friendly and approachable.

After seeing so many of Mr Barsam’s elated vision correction patients, Joanne herself underwent bilateral refractive lens exchange with toric multifocal intraocular lenses carried out by Mr Barsam. She now no longer needs glasses for distance or reading and she has a fantastic appreciation of the patient’s perspective having been one herself.

Meet the team: Linda Lubin

Linda Lubin

Credit Controller

Linda joined the team in 2013 to assist in the running of an ever growing and busy office and manages credit control. Linda worked in a surgery in Buckinghamshire for many years and is very familiar with the needs and requirements of the patients. She herself caught the “bug” of wanting to be independent of glasses and earlier this year underwent laser eye surgery – blended vision with Mr Barsam and now is completely independent of not just one but both her pairs of glasses! So if you have any queries regarding any monetary matters Linda is there to assist you in any way she can.

Purvi Thomson

Purvi Thomson


Purvi has over 14 years of experience as an optometrist and has worked in busy surgical practices prior to joining Allon Barsam’s team.

She has specific expertise in working with patients who require laser eye surgery, lens based vision correction surgery including cataracts and corneal problems. She has specialist training within her PCT as an Optometrist to deal with Minor Red Eye Conditions such as dry eye disease.

She works closely with Allon during the consultation process and follow up period to ensure that patients get the best possible treatment and care.

Meet the team: Anthony Stanton

Anthony Stanton


Tony is a very experienced Optometrist and advanced diagnostics expert. Either Tony or one of Mr Barsam’s other diagnostics experts will carry out comprehensive scans and tests before you go through and meet Mr Barsam. The testing is all quite fun and nothing to be worried about. The tests give Mr Barsam the most advanced maps and information available about your eyes so that Mr Barsam can give you fully customised treatment options and help you decide what the best options are.

Cheryl Jones

Business Development Manager

Cheryl joined the team in March 2016 having worked in the private healthcare sector for over 20 years. She works closely with the team to ensure that the patient experience is second to none. Cheryl is constantly striving to ensure that the business is a leader for laser and lens vision correction.

Dipa Michalik


Dipa has been an Optometrist for 32 years. She has also previously worked as a final year Optometry clinic supervisor at City University. With a great deal of experience in independent Optometric practice working with all age groups, she enjoys the continuity of looking after several generations of patients. She has co-presented courses on Biometry at major Ophthalmology conferences in Europe and N America (ESCRS and ASCRS) as well as delivering biometry courses in Ireland and England. Over the years, she has looked after many of her own patients who have had refractive surgery and continues to be passionate about the marvels of vision correction and is excited by the opportunity to work with Allon’s talented and enthusiastic team. A mother of three, entertaining, cooking, walking, travel and working with fused glass are her other interests.

Aarti Parmar

Aarti Parmar

Communications Coordinator

Aarti is an experienced communications coordinator who has worked with bluechip companies, SMEs and Government projects across a range of industries. With ten years experience running her own creative agency in Malaysia and the founder of London-based brand communications agency, Aarti has a wealth of experience providing communications support to a variety of businesses. Aarti also sits on the board of STANTA Enterprise Agency, a not-for-profit organisation that helps businesses start-up, grow and develop.

Join our team today – Click the ‘Vacancies’ button to see the open positions!